Curriculum Vitae

Paul Maden: Trophy Designer and Software Engineer

A highly skilled and professional Web Developer with over two decades commercial experience in HTML, CSS, JavaScript, PHP, MySQL, Perl and VBScript (ASP). Developed, inspired, managed and delivered a wide range of projects incorporating a variety of programming techniques for clients both nationally and internationally. Interested in delivering high performance websites (optimising page load times) and on-page SEO.

Professional Skills

  • Able to liaise with management/clients to develop project specifications and SEO strategy, define page layouts and interactions
  • Establish project timescales, personnel requirements and organise teams
  • Oversee development to agreed plans, and deliver a working system into production
  • Provide monitoring tools and reports for technical and business aspects of the application
  • Actively monitor the application, alerting stakeholders to issues or possible enhancements

Technical Skills

  • Able to design database schema and write MySQL queries
  • Identify software design patterns, and construct appropriate PHP classes and scripts
  • Code succinct yet standards compliant HTML, CSS and JavaScript and to create optimised images, giving due regard to cross browser compatibility issues
  • Configure Apache for speed and efficiency
  • Write tools to validate and import application data
  • Proactively implement new performance best practices throughout the lifetime of the application

Current Areas of Research

  • Lessening the time to first byte by replacing database reads with calls to cached business objects
  • Improving page load times though payload optimisation and caching, critical path analysis

Employment History

2012–2015 Senior Software Engineer at Oracle Corporation, Westhoughton, Lancashire

Designed, specified and implemented WordPress sites for a variety of external clients.

  • Created WordPress plug-ins to integrate with various Oracle Hospitality (formerly MICROS) products

2007–2012 Senior Developer at iKnow-UK Ltd., Leyland, Lancashire

Responsible for the entire front end programming for a major travel directory with over 300,000 visitors per week. (

  • Championed and implemented the conversion from a set of nightly batch scripts to a fully dynamic site
  • Devised a caching strategy for all business objects, automatically pushing changed files to a pool of front end servers, and minimising database operations
  • Assisted in the specification and development of a modular control panel system for both staff and customer management of directory listings
  • Created front- and back-end performance monitoring tools and provided reports, assistance and advice to SEO team
  • Directly responsible for one junior employee and indirectly for a team of up to three others

1999–2007 Developer at Videotile Ltd., Padiham, Lancashire

Designed, specified, implemented and supported various technology projects.

  • Developed techniques for integrating interactive ‘talking head’ videos into websites, around which a business was formed
  • Designed and created a search engine friendly shopping cart selling both physical and downloadable goods, operated an online store running on this system
  • Served as primary technical support contact in a vehicle telematics trial for a major global courier. Built reporting tools providing statistical data, maps and optimal route analysis using VBScript and MS Access
  • Developed a bulk mailer tool with click tracking and unsubscribe request management using PHP and MySQL
  • Built up a technology site with members’ area and message board, attaining 10,000 registered users from search engine traffic alone

1998 Developer, SEO & Researcher at Victory Sports Inc., San Diego, California

Assisted with the development and promotion of a multi-sports website.

  • Responsible for generating page templates in HTML with SSIs, created optimised graphics in Photoshop, link building and search engine submission, and performance monitoring

Education and Qualifications

1999 Aston University, Birmingham

  • BSc (Honours) in Computing Science

Hobbies and interests

  • Ten Pin Bowling
  • Motorsports
  • Football
  • Sci-Fi
  • Gardening

References Available on Request